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Sales & Marketing Professional, Speaker, Sales Coach

Sales & Marketing Professional, Speaker, Sales CoachSales & Marketing Professional, Speaker, Sales CoachSales & Marketing Professional, Speaker, Sales Coach

Proven record of achieving sales goals leveraging client relationships and providing needs based solutions.

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Awards & Accomplishments

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Professional Experience

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Certifications & Education

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Skills

Dedicated Sales Professional with 10+ years of experience in client relationship management, high level negotiation, sales processes and business development. Proven track record of achieving high level revenue growth and cultivating long lasting relationships leading to increased repeat and referral business. 

Awards & Accomplishments

Royal LePage Terrequity Gold Award - 2022, 2023

The Gold Award is given to Real Estate Sales Representatives and Brokers who are in the Top 10% of paid gross sales commissions of over 900 agents and brokers

Re/Max Platinum Award - 2018, 2019, 2020

The Platinum Award is given to Real Estate Sales Representatives and Brokers who achieve between $250,000 to $499,999 in paid gross sales commissions in a calendar year.

CP Platinum Million Dollar Award - 2018

The Million Dollar Award is given to Team Leaders who achieve greater than 50% team growth in gross sales commissions in a calendar year.

CP Quantum Leap Award - 2016

The Quantum Leap Award is given to individual agents who achieve greater than 50% individual growth in gross sales commissions in a calendar year.

Professional Experience

Sales Team Lead, Royal Lepage Terrequity Team Soberano -February 2022 to Present

Managed sales, marketing & client retention and referral programs for large real estate team. Implemented CRM with robust action plans, which included built in accountability keeping team members accountable and productive.

Ran weekly sales meetings identifying which prospects represented short term conversions and those which needed to be put on long term nurture plans with live updates to the CRM.

Met monthly with Sales Representatives to analyze current numbers and review them against sales goals. Identified areas where Sales Reps were excelling and areas where they needed to apply greater focus.

NOTABLE ACCOMPLISHMENTS: 

  • Recruited 3 high producing agents to the Team.
  • Increased repeat and referral business by 228% through "33 Touch Campaign".
  • Increased revenue by 34% in the second fiscal year (March 2023 - March 2024).

Sales Leader & CEO, HC & Partners Home Team - October 2016 to January 2022

Built a successful Real Estate Team in the Greater Toronto Area that rose to the Top 2% in sales of over 70,000 Realtors. Hired and trained 6 sales representatives on delivering high quality, engaging sales presentations with high conversion ratios. Hired, managed and trained several overseas virtual assistants and Inside Sales Agents. Received personal training and mentorship from number one agents worldwide from two world renowned real estate firms. 

NOTABLE ACCOMPLISHMENTS:

  • Designed and launched 7 pillar marketing system providing agents with steady, predictable flow of leads.
  • Implemented robust tracking system for Inside Sales Team organizing number of calls, contacts spoken to, appointments set, appointments completed, contracts signed, closed sales.

Sales & Marketing Coach, Craig Proctor Seminars - October 2016 to November 2018

Coached over 40 clients providing mentorship and training to sales professionals across Canada and the US. Trained them to created systemized businesses with predictable results. Taught students to effectively implement marketing, technology and people to create a robust, predictable business. Tailored coaching style in line with client's need using DISC personality profile.

NOTABLE ACCOMPLISHMENTS:

  • Several public speaking engagements in front of large audiences of up to 800 people.
  • Coached 2 students towards building real estate business with incomes of over $1,000,000 in gross annual commission.
  • Coached 6 students to more than doubling there gross annual commission within their first year of training.

Sales Representative, Re/Max Premier - April 2014 to October 2016

Transitioned from IT sector to sales role and immersed myself in as many training programs as possible. Visited with top Realtors in order to learn what I should be focussing my efforts on. Built a 6 figure business within 13 months of entering the industry.

NOTABLE ACCOMPLISHMENTS:

  • Early adopter of social media lead generation and video marketing.
  • Created a prospecting schedule modelling the most successful Realtors in the office and learned conversion techniques to land more appointments.

Data Systems Manager, Upper Canada College - September 2008 - April 2014

Responsible for all database installation, maintenance & administration. Managed and administered learning management system, student information system, fundraising CRM and school website. Led custom development team which included internal associates and external consultants. Managed several projects and worked with external vendors to deliver large, medium and smaller scale projects within triple constraints of delivering on time, within budget and to scope. Quality management approach focused on planning for quality in order to reduce possible rework and increased stakeholder acceptance.

NOTABLE ACCOMPLISHMENTS:

  • Led campus wide integration of small independent databases into one large data system with cross platform communication.
  • Set up logistics and tracking for One-to-One Student Laptop roll out.
  • Initiated and Chaired Data Systems Mastermind Group which included representatives from 12 independent schools. Met and shared learnings regarding school technology operations.

Database Administrator, Bayview Glen Independent School - July 2003 to September 2008

Administered, upgraded and performed new installations for Learning Management System. Database installation maintenance and administration. Managed and administered student information system, fundraising CRM. Directed all help desk activities at Upper School. Acted as backup to Network Administrator.

NOTABLE ACCOMPLISHMENTS:

  • Learning Management System roll out.
  • One-to-One Student Laptop roll out.
  • Full Student Information System implementation and migration from legacy system with standardized Gradebook system integration.

Central Support Representative, Shoppers Drug Mart - January 2001 to December 2001

Fielded inbound technical support calls from over 700 stores. Supported and resolved issues for POS, Merchandising, Pharmacy and Accounting departments.

Certifications & Education

Computer Science Technology Diploma, Sheridan College - 1999 to 2002

Craig Proctor Coaching, Platinum Level - August 2014 to June 2019

MFO Sales Training - April 2014 to April 2015

Project Management Professional, PMI Certification # 1576646 - January 2013

PMP Exam Prep Boot Camp, Global Knowledge - December 2012

IT Project Management, Global Knowledge - May 2010

Blackbaud Admissions Office, Blackbaud University - April 2010

Blackbaud Registrar's Office, Blackbaud University - March 2009

Raiser's Edge Essentials, Blackbaud University - March 2005

Blackboard On-site Administration and Academic Suite Essentials - June 2005

Skills

Sales Related Skills

Sales Related Skills

Sales Related Skills

  • Sales Target Management
  • Sales Management
  • Sales Operations
  • Sales Development
  • Sales Processes
  • Direct Sales
  • Presentation Skills
  • Relationship Development
  • Negotiation
  • New Business Development
  • Lead Qualification

Management Skills

Sales Related Skills

Sales Related Skills

  • Sales Training and Coaching
  • Hiring & Onboarding
  • Project Management
  • Team Leadership
  • Conflict Resolution
  • Accountability and Mentorship
  • Servant Leadership
  • Planning
  • Delegation
  • Public Speaking

Technical Skills

Sales Related Skills

Transferrable Skills

  • CRM Software
  • MS Office - Word, Excel, Powerpoint
  • GSuite
  • Project Planning
  • Online Marketing
  • Email Marketing
  • Educational Technology
  • Task Automation

Transferrable Skills

Sales Related Skills

Transferrable Skills

  • Communication
  • Time management
  • Customer Service
  • Personality Profiles
  • Patience
  • Resilience
  • "Can Do" Attitude
  • Positive
  • Persuasive

Copyright © 2024 Hugo Castrillon Resume - All Rights Reserved.

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